The stage where an idea becomes a product that can legally be made, sold, and repeated.
Most of what goes wrong later is decided here.
Formulation
Product development
Format, potency, ratio, and cultivar worked out against what the format can actually
hold and what the market is short of. Bench samples before commitment, and a
specification precise enough to reproduce.
Identity
Brand development
Positioning, identity, packaging and language, built to hold up in front of an
audience and in front of a regulator. Claims are drafted to survive review, not
corrected after it.
Production
White-label manufacturing
Formulation, production, filling, and finishing under your label, in licensed
facilities, with results that follow the batch.
See manufacturing.