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Brand activation
Silver Ash stands for cannabis of a certain quality, and quality is difficult to argue in a deck. Flower Expo brings the Illinois trade under one roof for two days. It's where we put the standard in front of the industry in person, with the people who built it in the room to answer for it.
The activation
Silver Ash is an established operation with capabilities across the value chain, from genetics through to distribution. The activation at Flower Expo isn't there to announce that. It's there to let people examine it.
Operators, manufacturers, distributors and brands looking for a production partner all ask the same useful question, and it isn't what a company claims about quality. It's whether they can show you what they mean by it, and answer for it on the spot. The activation is built around that.
Experience
01
Be among the first to experience what's coming to Illinois. We're keeping the names under wraps—for now.
Visit The Silver Ash activation for an exclusive introduction to the brands, genetics, and products that will soon be Powered by Silver Ash. Guests will have the opportunity to receive select samples, explore product information, and get an inside look at what we're preparing to bring to the Illinois market.
Come curious. Leave knowing what's next.
02
Give your customers access to something different.
Dispensary owners, buyers, and purchasing teams can connect with The Silver Ash to learn how to bring our growing portfolio of brands and products into their stores.
We're building a collection of distinctive products, national brands, and genetics available in Illinois through The Silver Ash—creating new opportunities for retail partners to offer their customers inventory they won't find everywhere else.
Meet us at the Expo. Let's talk about what we can bring to your shelves.
03
Meet Todd Patterson, Founder & CEO of The Silver Ash.
Stop by the activation to meet Todd, hear the story behind The Silver Ash, and learn about the vision for building a company that connects cultivation, genetics, manufacturing, national brands, and Illinois dispensaries.
Todd will also be a featured speaker at The Flower Expo, joining an industry panel to share his perspective and experience as The Silver Ash moves into its next chapter.
Visit the activation. Meet the founder. Hear the vision.
On the Flower Expo stage
Flower Expo runs its SESHES speaker series across both days, a keynote and three industry panels daily. Founder Todd Patterson joins one of them, on where Illinois cannabis stands in 2026. The through-line is the same one the activation is built on: what quality consists of, who is accountable for it, and what it takes to hold it across an entire supply chain.
Speaker
Todd Patterson
Title
Founder & CEO, The Silver Ash · Certified Ganjier
Panel
Assessing Illinois Cannabis in 2026
Date
Wednesday, September 16, 2026
Time
12:00 – 12:45 PM
Connect
A show floor compresses conversations that would otherwise take months. If you're a brand looking for production, an operator with capacity to place, a distributor or a potential strategic partner, book the time before the calendar fills up.
Find the activation
The Geraghty, 2520 S Hoyne Ave, Chicago, IL 60608. Doors 10:00 AM – 5:00 PM on both days.
Book time
Scheduled conversations with the team during show hours.
Flower Expo Illinois is a private, invitation-only B2B event for licensed industry professionals, and attendees must be 21 or over. Admission is ticketed and applications are vetted by the organizer: registration details at theflowerexpo.com. Silver Ash does not control admission.
